Coming up strong!!
Over the weekend a terrific article came out stating that the soap opera genre is on an upswing and
that the newcomers like “The Chew” and “Katie” aren’t luring in the coveted daytime demographic of women aged 25-to-54. π
Let’s send this to a few people and let them know as well π
OUR MESSAGE
To Whom It May Concern,
I am writing to you today to ensure that you have seen this article .
http://social.entertainment.msn.com/tv/blogs/tv-buzz-blogpost.aspx?post=3d28b837-6012-40b1-911e-c77b402266c5#scptefs
It shows that the soap opera genre is re-surging.
Soap operas have better key demographic and their overall numbers are increasing as well.
I encourage you to relay this information to your clients for consideration when choosing networks and time slots in which to advertise in.
Thank you,
Please make sure to BCC the following contacts: (if unsure how, holler at me and I will be glad to help)
abenett@arn.com,aluhtanen@haworthmedia.com,
avandam@womensmarketing.com, beth.steel@empowermm.com,
Bill.Tucker@mediavestww.com, Cathy.Shaffner@empowermm.com,
cdennehy@haworthmedia.com, charles.courtier@mecglobal.com,
chrisc@mediassociates.com, cindy.jarrell@empowermm.com,
dan.arzewski@mediavestww.com, danielle.bottari@mediavestww.com,
dcastleberry@haworthmedia.com, Denise.Halpin@empowermm.com,
dominic.proctor@mindshareworld.com, drew.mckenzie@empowermm.com,
emily.guthrie@empowermm.com, emily.hall@empowermm.com,
gtobey@haworthmedia.com, julie.pahutski@empowermm.com,
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