helpsaveoursoaps

Time To Shuffle The Deck!


….We need to appeal to Andrews’ sense of reason, and give him a good reason for going to bat for soap fans.  ABC knows they’ve suffered tremendous losses on account of soap viewers tuning out, and while we’re not certain how far they may be willing to go to get us back, there is no doubt that it is a MAJOR concern for them.  Without us, ABC Daytime has become a white elephant, a money-losing proposition, day after day after day.  Here’s our chance to let them know we are willing to work with them, if they’re willing to help us get back our soaps!
http://www.abcmedianet.com/web/dnr/dispDNR.aspx?id=082812_01

Email TO: Andrew.T.Kubitz@abc.com

Our message

Dear Andrew,

Hello. Welcome to Disney. I am not sure how much you have heard about the ABC Daytime situation but as a former huge supporter of ABC Daytime I thought I would tell you the viewer side of the story.

All My Children and One Life to Live were on ABC Daytime’s lineup for over 40 years. The shows were cancelled even though they were profitable (OLTL was actually coming in under budget). The reason was that Disney felt they could make more money by creating cheap replacements. This plan has not gone so well. The replacements provide much sarcastic amusement for critics and the ratings have been dreadful. The Revolution has already been cancelled and the short-term replacement Good Afternoon America didn’t fare any better. Daytime viewers know what they want and this cheap reality drivel is not it. If I wanted to watch a cooking show I would watch the Food Network.

I know that Disney does not want to go back to having a “soapy Daytime.” I get it. I don’t like it or think it’s a smart decision but I get it. Here’s the issue- you need viewers to watch ABC Daytime and many soap viewers have sworn off anything other than General Hospital. Viewers even make it a point to send the rating numbers to key advertisers and media agencies; keeping them keenly aware of what their consumers want. Want a solution? Help us find a place for these shows. It can be on another Disney Network, at a crazy hour (we know how to DVR), or even online. Vicki Dummer has stated that the rights to these shows are soon returning to Disney and they will need to make a decision on what to do. Please help Disney decide to do what is right and create a win-win solution so that everyone can move on.

Thank you for your time and support,

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2 Responses to "Time To Shuffle The Deck!"

I used your note as a template and incorporated some of my own thoughts. Here is what I wrote:

Hello. Welcome to Disney. I am not sure how much you have heard about the ABC Daytime situation but as a former huge supporter of ABC Daytime I thought I would tell you the viewer side of the story.
All My Children and One Life to Live were on ABC Daytime’s lineup for over 40 years. The shows were cancelled even though they were profitable (OLTL was actually coming in under budget). The reason was that Disney felt they could make more money by creating cheap replacements. This plan has not gone so well. The replacements provide much sarcastic amusement for critics and the ratings have been dreadful. The Revolution has already been cancelled and the short-term replacement Good Afternoon America didn’t fare any better. Daytime viewers know what they want and this cheap reality drivel is not it. If I wanted to watch a cooking show I would watch the Food Network. We won’t watch “Katie” either, and ABC Daytime will wind up with an enormous, high-profile flop and egg on its face.
I am a college-educated, affluent professional woman of 44. My husband is a dentist. I don’t have children. I work in the nonprofit performing arts sector as a consultant, helping venues, artists and organizations be all they can be. I am in graduate school working on my MBA. I could probably work for you and do a wonderful job. I understand business and the contemporary television climate and I get it. Because I get it, the two to four million viewers that All My Children and One Life to Live used to attract are no longer inconsequential. Even if the profit margin for daytime programming is small, it is still profit, and several million viewers missing from “Revenge”, “Once Upon a Time” and “Gray’s Anatomy” are dollars you and your shareholders can’t count on if the daytime audience refuses to watch. Speaking personally, it is KILLING me not to watch “Once…”, just as it will kill me not to watch “666 Park Avenue”. But I won’t. Not until ABC/Disney does right by me.
Want a solution to this boycott? Help us find a place for these shows. It can be on another Disney Network, at a crazy hour (we know how to DVR), or even online. Vicki Dummer has stated that the rights to these shows are soon returning to Disney and they will need to make a decision on what to do. Please help Disney decide to do what is right and create a win-win solution so that everyone can move on.

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All My Children & One Life to Live rise again!!

The day AMC & OLTL air on Hulu, Hulu+ and iTunesApril 29th, 2013
The big day is here. grab your popcorn and saddle up folks the shows are about to start!!

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