The only thing “Aging and Shrinking” is Katie Couric’s audience!
We came across this interesting article regarding the ratings for the new talk shows
and the median ages for their viewers.
Without the spin by Disney on this it is quite upsetting!
ABC dismissed a lot of Baby Boomers and seniors in clearing out the
‘aging, shrinking’ audiences for AMC and OLTL,
in search of that coveted younger audience.
So it’s interesting to note that the MEDIAN AGE for KATIE viewers is 60.2…
I know you all love rubbing their noses in it so let’s rub!!
They make it so easy for us don’t they!!
BCC the following:
Below is a sample message. Feel free to use it as-is or tweak to your liking.
You cancelled profitable shows and paid Katie a $20 million sign on bonus
to now have a show with a .7 rating in the coveted 18-49 age range and
pulls in a median age of 60.2. Wow- can’t wait to see how you try to spin that.