helpsaveoursoaps

This week is Upfront Week.

Posted on: May 12, 2014


Happy Monday! This week is Upfront Week.
It’s when advertisers see full lineups for the networks for the next year
and decide where and how to use their advertising dollars.
Most use agencies to negotiate deals and provide advice on the time slots to choose.
We want to take that knowledge plus the fact that Yoplait is sponsoring the Nurse’s Ball
with tons of visual advertising along with dialog said by the cast to get advertisers on our side.

We need to send messages to these agencies stressing that we recognize what Yoplait is doing
and support the brand because they are supporting ABC soaps.
Let them know that as a viewer you only watch ABC daytime for soaps and as cancellations
occur your viewing habits change which impacts what networks you choose for local and prime time viewing.

Encourage them to suggest their clients advertise during and on ABC soaps and let the network
know that should they add more soaps to the daytime lineup you’d be interested in advertising
opportunities there as well. Discussions of GH’s future will begin in September.
We need GH to stay on the schedule in order for AMC and OLTL to have a home back at ABC.

Email TO:
aluhtanen@haworthmedia.com,
avandam@womensmarketing.com,
Cathy.Shaffner@empowermm.com,
cdennehy@haworthmedia.com,
charles.courtier@mecglobal.com,
chrisc@mediassociates.com,
dan.arzewski@mediavestww.com,
danielle.bottari@mediavestww.com,
Denise.Halpin@empowermm.com,
dominic.proctor@mindshareworld.com,
dcastleberry@haworthmedia.com,
drew.mckenzie@empowermm.com,
emily.guthrie@empowermm.com,
emily.hall@empowermm.com,
gtobey@haworthmedia.com,
julie.pahutski@empowermm.com,
kate.rechtsteiner@empowermm.com,
kevin.dugan@empowermm.com,
laura.nix@empowermm.com,
lunsworth@arn.com,
mread@wpp.com,
marzetti@empowermm.com,
mary.beth.price@empowermm.com,
mel.varley@mecglobal.com,
michelle.dietz@empowermm.com,
natalie.dalton@empowermm.com,
npal@arn.com,
peggi.anneken@empowermm.com,
phamlin@arn.com,
pkrakowsky@interpublic.com,
regina.lithen@empowermm.com,
ryan.derrow@empowermm.com,
susan.eberhart@optimedia-us.com,
tom.cunningham@interpublic.com,
tony.walch@empowermm.com

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3 Responses to "This week is Upfront Week."

I did the first one, but there is so many to do, it will take all day. I don’t know how to CC, but it will get done

Susan, simply copy and paste them all into the TO: spot.
What kind of email provider do you have, I can show you how to CC.

Emails have been sent with a nod to history. Soaps were created to sell products.

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All My Children & One Life to Live rise again!!

The day AMC & OLTL air on Hulu, Hulu+ and iTunesApril 29th, 2013
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