helpsaveoursoaps

Gather round!

Posted on: May 7, 2014


Ok everyone please gather round.
We all know that it will take a lot of money to bring AMC and OLTL back.
In order to get it back into production ABC would have to spend money to build sets,
write scripts, hire casts and crew, etc.  ABC has quite a bit of money but it’s still a huge upfront expense.

What can help make this a financially positive endeavor for ABC?
Eager advertisers! Today on GH there was a HUGE product placement of Yoplait.
This product placement gave Yoplait big concentrated viewership of their product.
In a day where most viewers are watching via DVRs, VCRs, Youtube, etc it makes getting an advertisement viewed difficult.
But product placement can be a fantastic solution.
Some well thought out product placements could definitely fund the relaunch of AMC and OLTL once the rights are back with ABC.

Please note that we are not saying that the shows should be
one big commercial but subtle product placement would in our minds be acceptable
if it meant relaunching the shows on ABC Daytime.

So, how do we get the wheels turning?
Today we have a two part task and we need to do each in mass to have this work.

#1. We need to let Yoplait know that we saw this product placement
and that we are thrilled that they supported ABC Soaps with this type of advertising (We want to use “ABC soaps” because hopefully this will get them to put pressure on ABC to make other soap options available for advertising). Lay it on thick with these types of comments: a. You are going to try/switch over to Yoplait
b. You only watch soaps on ABC and are thrilled they advertised during this programming.
c. You’d like to see more product placement on ABC soap operas.
d. The only daytime programming I watch is ABC soaps and I have DVR so this is the only advertisement I’ve seen lately and it got me- I’m buying Yoplait.

EMAIL TO:
cameron.archibald@genmills.com,trent.blain@genmills.com,minghwei.chew@genmills.com,
jill.feuerhelm@genmills.com,ashley.karr@genmills.com,
mark.sullivan@genmills.com
,david.clark@genmills.com

#2. We need to make Yoplait’s top competitors jealous that they just got outsmarted by having Yoplait advertise using product placement on an ABC soap opera (Again- let’s keep it vague- ABC soaps; trying to send a message that more than one soap on ABC would be beneficial).
Types of comments to include:
a. I’m switching to Yoplait due to their product placement on an ABC soap.
b. The only daytime programming I watch is ABC soaps and I have DVR so this is the only advertisement I’ve seen lately and it got me- I’m buying Yoplait.
c. I would love to see your products advertised during an ABC soap.
That would get my attention and interest to support your brand.

EMAIL TO: mariano.lozano@dannon.com,wfreese@stonyfield.com,hamdi.ulukaya@chobani.com
Note: Want to make a bigger impact? CC: david.clark@genmills.com on this email!!
He is the president of Yoplait!!

After emailing to both sets of emails please share this with others!!

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1 Response to "Gather round!"

I sent both emails. Lets fight and get our shows back where they belong!

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All My Children & One Life to Live rise again!!

The day AMC & OLTL air on Hulu, Hulu+ and iTunesApril 29th, 2013
The big day is here. grab your popcorn and saddle up folks the shows are about to start!!

previous tasks

Soapsaversunite, us on twitter

  • Hey everyone- we need a favor. Can all of you go to the following link and let yesterday's episode of GH play?... fb.me/1hyKP65Nw~~~~~~~~~~~~~~~~~ 4 hours ago
  • Yesterday ABC opted to show OJ Simpson’s parole hearing. That lasted until 2:18 PM EST. After which ABC News... fb.me/BaYNRkXN~~~~~~~~~~~~~~~~~ 16 hours ago
  • OJ Simpson's trial has been touted as what killed soap operas. It changed viewer habits and got networks looking... fb.me/AVePBjPe~~~~~~~~~~~~~~~~~ 1 day ago
  • Have you finished this week's tasks? If not take just a few minutes and do them! If you miss AMC and OLTL and... fb.me/VKPbydiX~~~~~~~~~~~~~~~~~ 1 day ago
  • If you miss AMC and OLTL and want it rebooted then you need to help by doing the tasks below! Don't just say you... fb.me/363OgivD3~~~~~~~~~~~~~~~~~ 2 days ago

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